Become a Developer Marketing Manager with this Complete Career Bundle
Everything you need to start a career as a developer marketing manager and land a job in DevRel!
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Joined this class
What will you learn?
- What is developer marketing
- How to differentiate between B2B, B2C, and B2D
- DevRel vs DevMar
- Career in Developer Marketing
- Steps to understanding developers
- How to understand and create a developer persona
- How to create a developer marketing strategy
- Understand and create a developer persona
- How to choose the right channel to reach developers
- How to create valuable technical content
- Learn 7 key elements of a great developer experience
- Sponsorships vs. partnerships: choosing the right ship
- Promoting developer content
- Using advertising as a sponsorship
- Leveraging influencer marketing
- The best way to sponsor events and conferences
- Learn developer experience mistakes to avoid
- Explore developer experience with real apps and platforms
- How to drive awareness, adoption, and advocacy of developer products
- Understand the developer journey for your developer product
Earn a Beacamp Certification
Upon completing Beacamp’s developer marketing courses, you’ll receive an industry-recognized developer marketing certification to share with your network and showcase all you’ve learned. Beacamp certificates are formatted for sharing on LinkedIn.