Introduction to Developer Marketing

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About Course

Introduction to Developer Marketing course gives an in-depth introduction to the principles of marketing to and for developers. With practical, common examples, it explores ways to understand and create developer personas, identify target markets, and design compelling messaging for marketing to developers.

What Will You Learn?

  • What is developer marketing
  • How to differentiate between B2B, B2C, and B2D
  • DevRel vs DevMar
  • Career in Developer Marketing
  • Steps to understanding developers
  • How to understand and create a developer persona

Course Content

Introduction to course

  • Introduction

Developer Marketing Fundamental

Understanding Developers

Understanding Developer Personas

How to create Developer Personas


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Your No.1 gateway to a thriving career in developer marketing and relations.


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